17 Things You Need to Test Regularly

The entire point of copywriting is to boost sales. Even if you write copy with the objective of getting more newsletter sign-ups, the entire point is still to boost sales. But, how do you know if what you’re doing is working? You’re writing, and hiring, and writing some more — but do you even know if all the work you’re doing is paying off? The best way to know is to test, test, test. Here’s a list of things you need to test regularly.

  1. Your Headlines — How do you know a particular headline works over another? You conduct an A/B test. Make two slightly different headlines and send each headline to half your list. Which performs better?

Links:

Grammarly — http://www.grammarly.com/

Copyscape — http://www.copyscape.com/

Since the entire point is to boost sales your first thought might be to look at your sales numbers, but you would not be looking deep enough. Plus, if you don’t look at a variety of factors and perform several tests, you may very well continue wasting time on activities with no payoff, or you might stop doing some that are paying off.

This article originally appeared here: https://www.socialana.com/17-things-you-need-to-test-regularly/

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Ana Lucia Novak

Former Digital Social Media Strategist & former Silicon Valley; Living in Ventura, California. Still into Gentle/Yin Yoga and daily walks with Priska, my cat.