The entire point of copywriting is to boost sales. Even if you write copy with the objective of getting more newsletter sign-ups, the entire point is still to boost sales. But, how do you know if what you’re doing is working? You’re writing, and hiring, and writing some more —…

Every person on this earth has the capacity to be creative in some way. Some people are creative in the arts, others in business, and others in more ways than can be described here. The thing that you need to know about creativity is that everyone has the ability. …

The truth is, the more focused you are on success the more likely you are to experience it. Most of you have probably heard of “The Secret” where they espouse the idea that putting out positive thoughts into the universe, and even being very specific about those thoughts, will result…

Your competition delivers a similar product to yours, to the same audience as you do. Studying your competition will help you deliver a better product or service to your audience than if you don’t know anything about them. Your business will improve by the act of studying your competition.

How…

Ana Lucia Novak

Former Digital Social Media Strategist & former Silicon Valley; Living in Ventura, California. Still into Gentle/Yin Yoga and daily walks with Priska, my cat.

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