The entire point of copywriting is to boost sales. Even if you write copy with the objective of getting more newsletter sign-ups, the entire point is still to boost sales. But, how do you know if what you’re doing is working? You’re writing, and hiring, and writing some more —…

Ana Lucia Novak

Former Digital Social Media Strategist & former Silicon Valley; Living in Ventura, California. Still into Gentle/Yin Yoga and daily walks with Priska, my cat.

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