You own a website. You may even give advice there or share information of some kind. Whatever you are doing, if you are not using it to make money, then there is an untapped market waiting to be yours.
This involves people coming to your website. What you want to count are your unique visitors. These are people who visit for the first time. Repeat visitors are great for sales but to gain interest, the more people who come, the better.
In order for a business to make money it needs traffic. These people will do something for you on your site that will enhance their life and make money for you. There are a variety of ways to do it but for any method you use to be cost effective, you will need traffic.
One way to gain traffic is to have a focus. This is your niche. This will determine which traffic comes your way and if they are going to buy whatever you decide to offer on your site.
Now, turn your attention to your content. That is why your traffic is there in the first place. If you haven’t already, optimize it for a wider readership. This involves targeting certain keywords in your articles, blog posts, headers and picture text. Not only will your content get ranked higher for those keywords, but also your website. If you haven’t done so already, register your website with the major search engines.
Monetizing Your Website
Now that you have made a few tweaks to gain more focused traffic, you are ready to start making money with your website. Here are some ways that you can use to get the job done.
* PPC — This basically means that you are posting ads that people will click on. Whenever someone clicks on that ad, you get paid. Depending on who you are using for your service, there are other ways to do this besides just the click-through rate. One you can start with is Google AdSense.
* Banner Advertising — This is a way to get noticed. If you have a good fan base and have networked with others in your business niche, this can work for you. Sell advertising space on the top of your website. You can also sell on the sides, but keep in mind that the top half of your web page is where people’s eyes tend to gravitate.
* Affiliate Marketing — You not only advertise for others and sponsor their products, but you also get access to lots of helpful tools so you can do just that. Earn commissions on your click rate as well as sale rate depending on how the affiliate program is set up.
* Paid surveys — Companies will pay you to offer surveys to your visitors. Each time one of them takes the survey you get paid.
There are many other ways to monetize your website but this is just the beginning. Once you have started, try other ways to make your expertise work for you.
This article originally appeared here: http://patch.com/california/burlingame-hillsborough/how-to-monetize-your-website-traffic